Leo Burnett Agency launched their “House of Cards” campaign for Shelter in 2009. It was designed to raise awareness of the housing insecurity facing millions of families in the UK in 2009, with over 1.9 million households awaiting social housing and an estimated 75,000 facing repossession this year.
The House of Cards: Eight of Clubs competition (in association with the London Metro Newspaper) was conducted in order to help raise awareness for the charity.
The brief was to design the Eight of Clubs in a deck of playing cards. The 52 card deck features a line up of the UK's top designers, including Damien Hirst, Vivienne Westwood, Ron Arad and Rankin.